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Colección 2014 Obsession de Jude McEwen para Toni & Guy

Jude McEwen’s ‘Obsession’ collection was inspired by a recent visit to London Fashion Week.
During this trip she was inspired by collections that referenced the attitude, grunge and youthfulness of the 90’s, such as Theyskens’ Theory Resort 2014 collection which embraced the essence of the movement whilst adding a polished look and ‘McQ’ Alexander McQueen Summer 2014 collection which selected and mixed accents of leather and basic cotton fabrics to further compliment the decade.



For her own collection, Jude looked to create the same through hair.
Keeping the attitude and grit and matching it with clean, simple silhouettes and textures - wanting the hair to show the essence of a generation that expressed themselves as individuals.



Further drawing inspiration from classic editorial fashion photo shoots and advertising campaigns of the 90’s that featured the iconic years of supermodel Kate Moss, this collection aims to modernise the grunge, independence and strength of the 90’s individual with a hint of glamour so often seen in these infamous campaigns.



The styling of the collection was about mixing basic pieces that eluded to a youthful sexiness like that of Kate Moss but embracing the Anti-fashion movement that is strong but feminine.
Make-up features glossier lips, skin that glows with a natural softness and an even more rebellious take on the classic grit and grunge of a black kohl smudged liner.

100216

Hair: Jude McEwen

Photography: Aaron McPolin

Make up: Tamzin Mulder

Styling: Emily Howlett

Temporada: 

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Eventos 2017


II Estilo MLG 2017

Inicio: 14 de octubre del 2017 - Final: 16 de octubre del 2017
Málaga

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Salón Look 2017

Del 3 al 5 de noviembre 2017
Premios Fígaro (Fuera de Salón Look) 6 de noviembre 2017

Jornadas Llongueras

12 y 13 de noviembre 2017

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Cosmobeauty 2018

20, 21 y 22 de enero 2018 - Fira de Barcelona

Toni Guy Creativeteam
by Tony&Guy Australia
Scott Condon - Glycerine
by Scott Condon
Sandra Faiva Summer collection
by Sandra Faiva
Franco of Canberra Recalibration
by Franco of Canberra
Color Black Cebado
by Cebado
Pure by Andrew Collinge
By Andrew Collinge
by Biba
The individualists Yulia-Gorbachenko
by Allen Ruiz
by Michael Piastrino [Ibiza hair]
by Trevor Sorbie

                      

COLABORACIONES 2017

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