Colección Otoño-Invierno 2014-2015 This Is Showpony de Stephanie Mason para Showpony Hair Extensions

The “This Is Showpony” collection was produced in collaboration with myself, Caterina Di Biase, whose creative flair never ceases to amaze me, and esteemed industry photographer, Andrew O’Toole whose artistic direction enabled the shots to be world class.

My inspiration was primarily derived from wanting consumers to look at the images and say, “I want THAT hair!” I was also inspired to create key looks that we wanted hairdressers to view as aspirational, and looks they were able to easily re-créate using Showpony Hair Extensions.

Our goal is to educate salons that hair extensions are not only for volume and length but also for highlighting, fringes, upstyles, colour, ponytails and high fashion work.

They are perfect for creating beautiful editorial looks and for use behind the scenes on fashion weeks and shoots.

We have delivered looks that are trenddriven and high fashion, yet that are also easily translatable to the salon client.

This is Showpony…and anything is possible!


Company: Stephanie Mason

Showpony Hair Extensions

Hair: Caterina DiBiase

Styling: Virginia Dowser

Makeup: Kylie O’ Toole

Photography: Andrew O’ Toole


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