Colección 2014 Come As You Are de Jo Bellamy Hair

The words are iconic. They say I’m With The Band.
They say the 90’s are back in all their ironic anti-fashion statement glory.
Come as you are.
With Hedi Slimane’s ‘California Grunge’ and Ricardo Tisci’s collection for Givenchy, Dries Van Noten and 3.1 Phillip Lim, the ultimate exercise in hi-low dressing has been reinvigorated.
It’s the age of apathy, reflected in heavy doses of plaid, denim, graphic t-shirts mixed with high end labels, a sheer take on layers and refined accents.

The hair is part 90’s grunge, but with some stronger punk inspired aspects.
The line between the two is becoming increasing blurred and combined they continue to inspire a new generation.
Whilst grunge is largely undone, relaxed and natural, the punk elements are more about making a statement, an anti-fashion statement that ironically has become one within itself.
This collection was created to portray 90's grunge with a modern feel, shooting in black and white against a backdrop of gig posters from the era to add an extra sense of nostalgia to the images.

Featured techniques included braided texture setting and wet moulding in Image 1.
Dreadlocks were also formed for Image 5 through backcombing and twisting, before ironing. Sleek and slicked back and sides, complete with a quiff of height at the crown in Image 4 are contrasted with the overt and untamed volume of Image 6.
All looks were colored with an aim to enhance and add contrast to the black and white photography.
There was experimentation with coloring techniques through shading and root stretching to allow the contrast to further pop out of the image and hit the viewer with the strength the models capture.


Jo Bellamy Hair Artistic Team: Jo Bellamy, Letitia Booth, Veronica Gojak

Photographer: Karla Majnaric

Make-up: Isabella Schimid

Stylist: Emma Cotterill


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