Colección 2014 Obsession de Jude McEwen para Toni & Guy

Jude McEwen’s ‘Obsession’ collection was inspired by a recent visit to London Fashion Week.
During this trip she was inspired by collections that referenced the attitude, grunge and youthfulness of the 90’s, such as Theyskens’ Theory Resort 2014 collection which embraced the essence of the movement whilst adding a polished look and ‘McQ’ Alexander McQueen Summer 2014 collection which selected and mixed accents of leather and basic cotton fabrics to further compliment the decade.

For her own collection, Jude looked to create the same through hair.
Keeping the attitude and grit and matching it with clean, simple silhouettes and textures - wanting the hair to show the essence of a generation that expressed themselves as individuals.

Further drawing inspiration from classic editorial fashion photo shoots and advertising campaigns of the 90’s that featured the iconic years of supermodel Kate Moss, this collection aims to modernise the grunge, independence and strength of the 90’s individual with a hint of glamour so often seen in these infamous campaigns.

The styling of the collection was about mixing basic pieces that eluded to a youthful sexiness like that of Kate Moss but embracing the Anti-fashion movement that is strong but feminine.
Make-up features glossier lips, skin that glows with a natural softness and an even more rebellious take on the classic grit and grunge of a black kohl smudged liner.


Hair: Jude McEwen

Photography: Aaron McPolin

Make up: Tamzin Mulder

Styling: Emily Howlett


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