Colección Otoño-Invierno 2014-2015 Rail de Belinda Keeley para Chumba Concept

The collection is called “Rail” after my Dad’s life long career in the Railways.

My father was a single dad and worked in the Railways. I remember when he did night shift, as a child, he used to sleep me on a parcel rack.

I have so many fond memories hanging around railway stations as a child.

Perhaps that is why I have a passion for and am known for being on time every time and possess keen interest in logistics and numbers.

I always had a strong imagination and always wondered where the passengers were travelling.

Who were they? What was there story? I was obsessed with their bags and fashion - people watching at the age of 4.



This collection I feel calls from a small girl dreaming of her future and the mystical World that train trips can take you on - physically or in your dreamy imagination.



I work on a daily basis with the three har cutters on this shoot so this story is an extension of the salon work we perform daily as a team.

The strength of the cuts always determines the colour technique and choice. Likewise the design line of Upstyles.

These cuts marry to the colour by framing the silhouette, adding texture and bringing attention to the individual.

Organic texture paired with smooth luscious luxury. Activated curls and my signature Classic Precision.

The cuts are wearable but beautiful, displaying high cutting and styling skill, corresponding with the pallet of fashion colour featured.


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Hair Colourist: Belinda Keeley

Hairstylists: Carl Keeley + Wade Blackford + Alex Neuman

Photography: Carl Keeley

Make Up: Pauly Blanch

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