Colección Primavera-verano 2013 Kyoto de Craig Smith para Fruition Hair

Underpinned by the distinctive aesthetic of Comme Des Garçons, this art inspired collection is a sculptural composition that explores the strength of contour, to create an authentically innovative hair collection.

Taking conceptual direction from the iconic Dior illustrations of Rene Gruau, this is a story of real energy, feminine elegance and an audacious vision to deliver something distinctly different.

With the physical manifestation of 6 sculptured women in mind, each look was to be defined first by the hair shape, a design created to compliment the unique profile of each face.

From here, strong direction was provided in relation to the delicate position of the hands, a conventional cue to the gentle Japanese culture and perfect canvas for the Design House signature of exaggerated sleeves and overstated tailoring.

Photographed in nude body stockings, the 6 selected shots were then provided to acclaimed Fashion Illustrator Peter Dwyer ( with the creative direction of creating voluminous swathes of fabric and innovative tailored shapes to compliment the hair designs.

A flourish of colour was then applied to inject a fresh and spirited feeling of youth into what is traditionally a monochromatic collection.

Says Smith,
“I really wanted to push the boundaries of a traditional hair collection. I wanted to evolve as an artist and create real cohesion with a team of individuals that could see what I envisioned.

For me, the Kyoto collection is about being courageous and determined to be progressive, and to work holistically with each artist involved within the creative process of image making.”


Hair: Craig Smith

Photographer: Andrew O’Toole

Make Up: Ashley Ward

Illustrator: Peter Dwyer


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