“We are an icon each! Hair – say it!“
 “I want to inspire my clients by a hairstyle, to find their own style, their individuality. Even seemingly little things can become a motive power. So why not hair?” 

Says Petra Měchurová about her new ICONIC collection.

The new Petra Měchurová’s collection will not leave you still, your eyes and thoughts will keep coming back to it until you will cross your border of everydayness and enter a new world of hair. Be an icon! Hair – say it!  
Petra Měchurová shows in her collection that anything can mingle in her – time, style, colour and shape. Sharp geometric lines are boldly combined with round and buoyant retro style. The elegant and so feminine “French touch” of  Petra Měchurová finds itself right next to poignantly cut and individual “London style”. Besides, not without a reason the collection originated in London.
Petra says about it: “It symbolizes the might of each of us. Our inner power to become anybody we want. I wanted to create a dynamic collection that will be direct, self-confident. That’s also how I perceive the young generation.“
The hair pop up in an ultra short cut with asymmetrical elements and rebel styling. The so much popular page-boy cut Petra re-introduces in a round shape with soft lines and long her she visualizes in a contrast-style fringe sharply cut at the mid of forehead and extending up to behind ears where it passes into ultra-long lengths.  
Colours in hair are unexpected and disconcerting. Forget about moderate colour shades and set forth new experimental combinations such as purple-blue or grey-black mix of shades. Tones, though in unusual colours and perhaps extravagant, softly merge and decently drag the attention towards the elaborate cut and single hair-style’s details.

Hair by Petra Měchurová Photography by John Rawson @ www.therawsonpartnership.net Styling by Jared Green Make-up by lan Nguyen-Grealis


By Petra Měchurová

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