1.2011 Sport Chic Collection de NHF

As the 2010 mentors for the NHF Inspire team, Bruce Masefield Sassoon UK Creative Director and Sassoon Creative Team worked together to produce what is certainly one of the team’s most memorable hair collections to date.

Sponsored by Fudge, the shoot was directed Bruce Masefield whose inspiration derived from Bruce’s love of the underground and stylistic movements of the 80’s, in particular Style Wars, a documentary based around graffiti artist subculture.

Fused with sharp, slick, regimented lines and Sassoon’s signature geometric cuts, the inspiration for the Style Wars/Sports Chic shoot was born.

With Bruce leading the 4 strong team consisting of Joanne O’Neill (Joanne O’Neill), Colin McAndrew (Medusa Hairdressing), Matthew Guy Sutcliffe (Westrow) and Artistic Team Manager Rebecca Dickenson (Vanilla Rooms), he gave the team a fresh and knowledgeable insight in Sassoon’s signature creative styling and expert cutting techniques.

The final collection images are slick, dynamic, and show movement whilst echoing Sassoon’s philosophy and trademark style.

I see my role with the NHF Inspire team as nurturing talent as well and inspiring and supporting it, which is why it’s such a pleasure to work along side such talented and highly skilled individuals.

I think that the quality and diversity of the final collection images really do speak for themselves.

Bruce Masefield, Sassoon UK Creative Director

The major thing we have taken away from this amazing experience is the reason behind Sassoon's success; their brilliance in hair and relaxed attitude.

The magic they put into their shoots is obvious and I speak for all of us when I say this has been a true privilege.

Rebecca Dickenson, NHF Inspire Manager


Hair: NHF Inspire for Fudge

Creative Direction: Bruce Masefield | Sassoon UK Creative Director

Photography: David Oldham

Clothes Styling: Tabitha Owen

Make-up: Andrew Gallimore



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