Colección 2013 Clarity de Chumba Concept Salon

The inspiration for the Clarity collection was drawn from fabric textures like feathers and fur as well as the influence of late fashion designer Alexander McQueen and ancient Japanese war armour, according Chumba Technical Director, Belinda Keeley.

She said McQueen's flamboyant use of texture and abstract cuts, his gracefulness and pure simplicity were elements that we set out to reflect in this hair collection.

"An overlaying influence was ancient Japanese battle amour patterns brought the collection together, giving it soul," Belinda said.

"The colour pallet was strong yet clear in its message - beautiful hair with striking hues of crisp copper and fluid reds as it reflects colours of the ancient mammals of the orient.

"It is imperative that the colour collection married with the cutting and styling as any cut and colour does in Chumba salon life.

"To create Clarity, I had to work diligently and be very open to free expression to achieve the concept envisioned by Carl Keeley, Chumba's Creative Director and cutter for the collection,
" she said.

The research and development of this collection occurred over a six month period culminating in a strong mood board used as a team and photographer's brief for the shoot.

This particular shot from Clarity won the inaugural Hair Expo People's Choice Award in 2010. All attending hairdressers to Hair Expo were invited to vote for their favourite hair photograph.


Colourist and Chumba Technical Director: Belinda Keeley

Hairstylist: Carl Keeley

Photographer: Andrew O'Toole

Make Up: Kylie O'Toole


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