Colección2015 One Girl Eleven Looks de Joey Scandizzo para Eleven Australia

ELEVEN Australia has revealed their new campaign, ONE GIRL, ELEVEN LOOKS.

Acolourful showcase of eleven unique hairstyles on one model.

ELEVEN Australia Co-Creative Director and three-time Australian Hairdresser of the Year, Joey Scandizzo, found his clients think they can only change their style with a haircut.

Few consider the endless possibilities mixing up styling products can have ontransforming their look.

Together with ELEVEN Australia Co-Creative Director and Australian Photographer of the Year, Andrew O’Toole and Make-up Artist of the Year, Kylie O’Toole, the team brought the campaign to life with ELEVEN Australia model and emerging ‘It-Girl’, Chantelle Price.

Using only ELEVEN Australia products, the team created eleven unique looks.

Voluminous waves, sleek and short, textured and choppy to silky smooth - Scandizzo transformed Price’s entire look in each shot.

The campaign aims to show the change that hair can make, giving women the confidence to get the look they have always wanted.

With the right products, the options are boundless! Any girl can be an ‘ELEVEN Girl’.

“For me, each image in this campaign represents strength and confidence. Anyone can transform and have fun with their look.

You just need confidence and the right products,” says O’Toole.

The team wanted to represent the most current trends and consumer-friendly looks.

Many will find it hard to believe it is Price in each shot. This shows the difference a hairstyle can make not only to a look but an attitude too.

“The campaign demonstrates that you can create so many looks using the one product range, as it suits every style, every look and every hair type – there really is something for everyone,” says Scandizzo.

ELEVEN Australia is stocked throughout Australia, New Zealand and Europe.

Proudly Australian made and owned, ELEVEN Australia is a fresh approach to professional shampoos, conditioners, treatments, styling and lifestyle products.

Healthy hair and glowing skin has never been so simple and affordable.


Hair: Joey Scandizzo for ELEVEN Australia

Photographer: Andrew O’Toole

Make Up: Kylie O’Toole

Stylist: Elaine Marshall


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