2017-2

I am

I am– hair collection

The I Am hair collection - that's all your wishes you ever wanted to come true, all the personalities you ever wanted to be, all the emotions you wanted to express and all the words you wanted to say.

 Express your inner feelings with hair and be who you really want to be - say it with hair

that’s the message from Petra Měchurová through her new I Am hair collection.

Generation-Y

Pop Academy – ‘Generation Y’

Generation Y – a new world order, making a shift from the traditional values to modernism. Self expression through art and music, personal style choices available via the infinite information that lies on the tip of their fingers. The collection explores the clash of the new mind social conscious mind set with established conservative values and the fine line between stability and opportunity, comfort and risk, old and new.

Effortlessly Pure

Effortlessly Pure – ‘Debbie G Education’

Created to define classic looks and techniques, Effortlessly Pure shows how by following traditional rules and techniques you can create a strong, visual collection. This collection revisits foundation cutting and colouring techniques, working with strong shapes and strategically placed colour to result in timeless, classic looks with a modern twist. A masterclass in showing that the most important aspect of creative hairdressing is mastering the basics of colour, shape, texture and composition.

Generation-Y

Credits

Hair; Suzie McGill & Dylan Brittain, Rainbow Room International
Photography; John Rawson @ www.therawsonpartnership.net
Make-up; Lan Nguyen-Grealis
Styling; Desiree Lederer
Products; Schwarzkopf Professional

Grey Fringes

La colección

Tradicionalmente, en la peluquería masculina, el cliente ha sido bastante reacio a la hora de innovar y de aplicar color, a diferencia de la peluquería femenina, en la cual las mujeres son mucho más atrevidas.

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COLABORACIONES 2018

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